Content marketing means different things to different people. At Brighton, we believe that relevant content available at a relevant time through a relevant medium is the best way to engage, inform and motivate consumers. Whether your sales cycle is long like many of our B2B clients, or short, like many of our CPG clients, we build a plan and create content that makes sense for your customer’s path to action — from awareness to education to purchase and on through loyalty and recommendation.
Our Content Studio creates a meaningful and ongoing engagement with consumers through authentic and valuable content. We begin with an understanding of your audience, their unique brand journey and your key desired actions. We then analyze your resources and communications platforms to identify where you can be most effective. Armed with these insights we collaborate with you to develop and deploy a strategic engagement plan that connects with your audience through useful, imaginative and impactful content.
Brighton is an integrated marketing and communications agency.
We firmly believe that driving change requires a multidimensional and multidisciplinary approach. And we have the skillsets and experience to plan and deliver across the entire spectrum of communications.