At Brighton we bring together the best part of a consulting firm — practical insight — and the best part of an ad agency — inspired imagination — to help our clients think differently about their brand, their customers and the best ways to bring them together. We call it Applied Imagination.
For more than 25 years, Brighton has followed a simple formula. Think. Create. Engage. More than a slogan or a process, it’s the way we approach solving problems. Today we use a diverse set of skills and deep knowledge of our clients’ businesses to approach every challenge from multiple perspectives—from strategy to creative to analytics. It’s the nuts and bolts of Applied Imagination. And we bring it to life through three frameworks:
Brand Dimension™ is a proven process to uncover key insights that shape the strategic direction of a brand. Brand Dimension connects the desire of consumers to the promise of the brand, so they make your brand an integral part of their lives.
Content Studio™ is a comprehensive planning, development and management framework that connects people to your brand with relevant content at a relevant time. Content Studio creates a meaningful and ongoing engagement with consumers through valuable and useful content.
Engagement IQ™ is an analytics discipline that identifies and measures key performance indicators and provides audience intelligence and actionable insights. Engagement IQ helps marketers understand the real impact of a brand’s marketing strategy and content.
At Brighton we bring together the best part of a consulting firm — practical insight — and the best part of an ad agency — inspired imagination — to help our clients think differently about their brand, their customers and the best ways to bring them together. We call it Applied Imagination.
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