NK Seeds, a Syngenta brand, looked to showcase their new and highest-performing seed products by branding a series that would be competitive with other major industry players. The NK Field Forged Series not only created a moniker for farmers to quickly identify their best seed – it extended out from the brand’s roots in “success” to tell a disruptively powerful innovation story.
Challenge
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Insight
Strategy + Execution
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Results
That’s creativity that means business.
