our capabilities: Brand Development

Connecting consumers with brands is no longer a one-way communication effort. Today, consumers are calling the shots and engaging with brands in new ways on and offline. Each and every interaction between a consumer and a brand affects the reputation of that brand. Using a combination of customer understanding and market research, Brighton develops strategies that allow you to manage brand communications within complex environments so brands resonate and connect with consumers. Brighton builds deep partnerships with clients to better identify and market the emotional feel of your brand.

associated blog posts:

The Rules of Engagement

By Courtney Bogolin on June 28, 2011 in Brand Development, Interactive Marketing

While it’s important to note the number of new Facebook fans a company’s Fan Page garners each week, this metric is not the most important indicator of social media success. Instead of focusing on increasing fan volume, companies should work towards fostering fan engagement.

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From reporter to agency strategist, maintaining industry contacts provides edge

By Scott McClure on April 15, 2010 in Advertising, Brand Development, Interactive Marketing

Back in the day, as a young cub reporter for a daily newspaper, one of the first lessons I learned was the value of having reliable contacts. I’d spend at least some time each day talking with the mayor’s secretary, the deputies at the jail, the police dispatchers. It was usually just friendly conversations about the job, family, politics and the like, but establishing that bond and trust le...