Educational Content

Syngenta had beat its agricultural competitors in the race to discover a revolutionary method to accelerate the trait introgression process. As significant as this discovery was, the process itself and the explanation of its impact resided only with the researcher who discovered it. Brighton was challenged to translate the discovery and tell the story in a way that represented the significance for Syngenta and the industry as a whole. To take it one step further, we even featured the research fellow responsible for the discovery throughout the video.