Imagine a sporting event in which more than 600 dogged competitors travel from near and far to compete in challenging performance games. Each game is designed to test their speed and agility on land and water alike. More than 25 titles are up for grabs and, you could say, the competition is fierce. For six days, spectators enjoy the camaraderie and cheer their favorites from the stands, generating buzz around the event by posting memories and photos across their social platforms.Now, imagine these competitors are sporting dogs. The event: The Eukanuba™ Performance Games. Eukanuba, a leading global pet care brand, wanted to garner greater visibility and more meaningful consumer engagement. Our BRIGHTon idea was to create the brand-owned, first-ever sporting dog event for consumers and dog lovers not only in attendance, but also at home, via an integrated digital campaign.