Social Media Strategist

Brighton is seeking an experienced, self-motivated senior social media strategist. This position will be responsible for developing social media strategies for establishing, integrating, and growing brand communities for our clients. The ideal person has a strong marketing background and brings diverse perspectives, understanding how to identify, target and engage with different audiences.

PRIMARY RESPONSIBILITIES

  • Lead the social media team within the digital group, manage social specialists
  • Provide daily consultation on social channel/platform strategy to account teams and clients
  • Engage in the day-to-day communications with clients and account teams, providing insights on trends, performance metrics and best practices
  • Identify performance metrics and KPIs relative to business goals and marketing objectives
  • Partner with creative teams to inform content development and marketing tactics
  • Provide guidance and support to community managers on content and engagement

DESIRED SKILLS & EXPERIENCE

  • Five years (minimum) working experience in social/comms/marketing fields
  • Understanding of the digital ecosystem of owned, paid and earned
  • Proven experience in all aspects of developing paid and organic campaigns
  • Well versed with pixel implementation, analytics tools, and social listening tools
  • Expertise across social ad platforms
  • Ability to cultivate audience engagements and metrics to form insights and inform future strategies and content
  • Self-motivated, highly organized and able to work in a fast-paced environment
  • Confident interpersonal communicator and relationship builder
  • Bachelor’s Degree required
  • Agency experience preferred

If this sounds like you, please apply below.

Apply Now

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