Brighton is an integrated marketing and communications agency because we ﬁrmly believe that effective marketing is multi-dimensional and multi-disciplinary. Sure, having a narrow focus would be easier to explain and easier to staff, but we believe in a big picture approach. Today’s marketing landscape is complicated and consumers are sophisticated. From moms who think like CEOs and businesses with emotional intelligence, there is no one-size-ﬁts-all approach. Audiences are fragmented and media has shattered into a personalized mosaic of content and context. Don Draper may have been a brilliant ad man, but he didn’t have to combine native ads, independent YouTube creators, packaging, programmatic digital, traditional broadcast and who-knows-what-the-kids-are-inventing-next to be successful.
Building a successful brand means building a long-term relationship with your customers. And it simply can’t be done with a single channel or an uncoordinated barrage of disconnected tactics. It requires targeted insights shaping continuous content delivered across multiple contexts with constant reﬁnement. It’s not just a conversation, it’s a relationship. One that requires a view of the big picture. Whether we’re helping with a single project or managing an entire brand, our philosophy is the same — tactical execution is only as good as the thinking that went into the plan. We do both.
Brand Dimension™ is a proven process to uncover key insights that shape the strategic direction of a brand. Brand Dimension connects the desire of consumers to the promise of the brand, so they make your brand an integral part of their lives.
Content Studio™ is a comprehensive planning, development and management framework that connects people to your brand with relevant content at a relevant time. Content Studio creates a meaningful and ongoing engagement with consumers through valuable and useful content.
Engagement IQ™ is a media and measurement practice that combines strategic thinking with the best data and technology to create an optimal mix of online and offline media to engage your audience and meet your business objectives.
At Brighton we bring together the best part of a consulting firm — practical insight — and the best part of an ad agency — inspired imagination — to help our clients think differently about their brand, their customers and the best ways to bring them together. We call it Applied Imagination.
In today’s world of connected media and connected consumers, brands need connected thinking. And when your marketplace has no borders, you need an agency that operates globally. For some brands that means working with a large public network with agencies around the world — agencies whose first priority are their shareholders.
But there is another way. Independent agencies, like Brighton, focus on a "Results Before Profit" approach. We report to you, not Wall Street. But that doesn’t mean you have to sacrifice global reach or specialized resources. As a member of ICOM Network, Brighton collaborates with world-class agencies around the world — when and where you need them. This independent agency model is more responsive to your changing and varied needs and more in-tune with what resonates in your brand’s local markets. It’s collaborative, fast and cost-effective approach to global reach with local impact.
ICOM is a global network of more than 80 independent marketing communications agencies in over 60 countries, ready to help your business tell your story in the most effective way possible. Wherever. Whenever. However.