Brighton Agency

Healthcare: Live Better and Brighter

Family is the heart of Brighton—our agency family, each of our team members’ families, our family of clients and the families they serve. That’s why we focus on brands that strengthen the health and well-being of families and empower them to live better and brighter lives.

We believe health is one of the most important foundations for a happy, thriving family and community. We also believe that there is an opportunity to transform the way healthcare speaks to families. By understanding the real needs of families — especially those in underserved populations — and by refusing to settle for the well-worn tropes and truisms that most brands offer, we have found unique ways to help our clients build brands that truly connect with consumers through bold, memorable and impactful marketing.

A few years ago, we helped launch Ambetter, a new health insurance brand from Centene. Offered through the Health Insurance Marketplace, Ambetter is now the largest insurance provider on the marketplace with more than a million members. With plans specifically designed to be affordable and accessible to every family and with a unique message and tone, Ambetter has demonstrated that healthcare marketing doesn’t have to follow the same old formulas.

connect with consumers through unique, memorable and impactful marketing.

We have connected in person with market research and street events and through traditional and digital campaigns to encourage St. Louisans to get out and enjoy the wealth of opportunities available.

Let us show you how we can create a powerful relationship between your brand and the families you serve.