Brighton’s in-house media planning and management team brings a wealth of knowledge, experience and relationships across all media platforms to fit your marketing needs – from broadcast, out-of-home and print, to the latest in digital and mobile media. Brighton consistently creates and implements targeted campaigns that impact the hearts and minds of our target audiences. This includes building media models based on the latest industry research to predict outcomes, and then testing with post-performance, third-party research.
We approach media planning by focusing on the audience first and tailoring our tactical recommendations to the most effective media for your marketing objectives.
At Brighton we bring together the best part of a consulting firm — practical insight — and the best part of an ad agency — inspired imagination — to help our clients think differently about their brand, their customers and the best ways to bring them together. We call it Applied Imagination.