Trusted experts, personal recommendations and word-of-mouth have always been important elements of the customer journey but never more so than now. Today’s customer is connected to a wide circle of influencers whose opinion often means more than anything your brand can say. We believe that engaging these influencers is no longer a separate function to be managed by the PR firm or social media department, but a critical component of effective marketing.
The Brighton influencer engagement team brings together traditional public relations and social media with non-traditional approaches such as YouTube influencer collaborations. Brighton’s approach to influencer engagement not only involves building your brand’s visibility, but also your credibility. We position our clients as information leaders, so that the media – both traditional and social – views them as trusted, knowledgeable allies. By helping clients recognize strategic objectives, and then executing clearly defined plans, Brighton is a leader in government relations, community outreach, media relations, social media and crisis management.
Your influencer engagement team includes media relations and engagement specialists with:
Deep experience in consumer and business-to-business media relations
Local ties, pre-formed media relationships and successes
Proven local, regional and national media placements
Writing short- and long-form content
Crisis communications and media training
Execution of social media strategy
Knowledge of digital media and best practices
Event and tradeshow support
We pride ourselves on our ability to tell compelling stories. After all, the attention you receive will only be as good as the story you tell. Our team is not only strategic about the messages we share, but also resourceful in crafting stories that influencers want to share and individuals enjoy reading.
Our traditional public relations experience includes long-term, established relationships with leading industry media outlets including local, regional and national media. Our content creation expertise includes:
Strategic Message Development
Content Creation and Visualization
Issues Management and Crisis Communications
Traditional and Digital Media Design and Production
Beyond traditional public and media relations, Brighton has deep experience in promotion of earned media through paid channels, increasing the total value of the campaign and your ROI. Our expertise includes social media ads, paid advertorials, search engine marketing, programmatic and behavioral display ads, robust YouTube video marketing and more. Additionally, Brighton can utilize our insights and analytics expertise to understand how consumers engage with content, measuring micro-moments to continually refine and improve the campaign performance.
Brighton is an integrated marketing and communications agency.
We firmly believe that driving change requires a multidimensional and multidisciplinary approach. And we have the skillsets and experience to plan and deliver across the entire spectrum of communications.