Our skills run far and wide. But our singular mutual commitment is what guarantees your success. We work collaboratively to define and execute powerful marketing solutions to grow your business.
Our people and our processes focus on it. Every employee at Brighton plays a valuable role in our ability to partner with and meet the demands of our clients. Just as business challenges are diverse we have the diverse talent in place to meet those challenges. Sure we're a little quirky, but in a cool kind of way.
What We Do
When we tell a brand’s story, we want to redefine the prism through which the consumer perceives with the brand. We want the consumer to engage with the brand and internalize into his or her life. We want them to become the brand advocates - to do our job going forward
Brighton is a partner agency in Worldwide Partners. Worldwide Partners is the world’s 10th largest agency network with over 80 independent partner agencies in over 50 countries with over $2.7 billion in billings under management. Thus, Brighton has the outreach and expertise to successfully market your company's products and services locally, regionally and worldwide.
It starts with a strategy. It’s part of a process we call Belief Synaptics. We dig deep to get to know the brand and the consumer to engage with the brand and internalize into his or her life. We want them to become the brand advocates - to do our job going forward.
A good strategy is the foundation for effective creative. Because the creative comes directly out of the strategy, we call it Applied Imagination. Engaging creative brings the brand to life in a way that dimensionalizes it for the consumer. It makes the brand real, relevant and desirable to the consumer.
We want our creative to be in front of the consumer where the consumer is. Not where we hope the consumer will run into our messages. We want to be where the consumer lives, at the time he or she is most open to hearing what we have to say. That’s how we create an Activated Consumer. A consumer who will internalize the brand, make it part of her life and tell others how the brand makes life better.