our capabilities: Strategic Planning

Marketing solutions must be based on a solid strategic foundation. Before a campaign ever launches, market segmentation, competitive analysis and consumer insights must be integrated with your business goals to create well-founded strategies. And once it does hit the market, it not only has to grab your prospects' attention, but deliver strong, qualified leads to your business. Collaboration, not just creation, is the difference between an ad and an ad that sells. And collaboration is where Brighton excels.

associated blog posts:

Harvest Musings

By Scott McClure on September 27, 2011 in Company News, Strategic Planning

I was sitting outside a few weeks ago when the temperatures were in the mid-70s, despite the calendar noting that we were in the ides of August. The mild weather reminded me that in only a few weeks farmers will begin earnestly gathering the fruits of their labor.

After more than 30 years of being a part of agricultural harvests, I still find myself excited...

No Need to Panic. … We Have a Plan

By Mary Sawyer on May 11, 2011 in Public Relations, Strategic Planning

Having the ability to think and react quickly when the need arises is good, but any professional PR person can tell you horror stories about executives who mistakenly thought they didn’t need a crisis communications plan.

Imagine this: A disaster occurs that impacts your business, customers and employees. The media is persistently calling for information, em...