our capabilities: Promotions

Promotional programs that generate results require a clear understanding of the role of promotion within the mix of any marketing campaign. Short-term promotions that drive immediate customer response or long-term repeat campaigns designed to build loyalty over time can both play important roles in strengthening the customer/company relationship. Today, every promotion must be measured and evaluated against a defined performance objective. At Brighton, we help clients define these goals, objectives and measurements, and then create the programs that deliver the desired customer response.

associated blog posts:

Holiday Shopping for the Techy in Your Family?

By Pat McNally on December 14, 2010 in Promotions, Trends + Surveys

There’s one in every family – texting at the dinner table, checking emails from Santa’s lap, and tweeting under the mistletoe. With so many gadgets and gizmos out there, how do you choose the right one for the techy in your family? Whether it’s for work or pleasure, these suggestions from our Brighton team will be sure to impress!...

Brand advocates or bargain hunters?

By Megan Reeg on December 04, 2009 in Brand Development, Promotions, Trends + Surveys

A few days ago, a friend and I were discussing weekend dinner plans over the phone. I suggested a local restaurant, and he responded, “Let’s check out their website first to see if they have an e-mail list. Can you check if they’re on Twitter? We might be able to get a discount.”

It turns out that he does this regularly. If any local restaurant or bar has an ...