our capabilities: PPC

Attract new customers in 70 characters or less.

Pay-Per-Click (PPC) advertising is one of the most versatile and cost-effective ways to drive qualified traffic to your website. According to eMarketer, paid search was the second best-performing online ad format in 2010, behind Email Marketing. Whether you're looking to run a local (e.g. St. Louis marketing campaign) or national campaign, paid search allows you to cast as wide or narrow a net as you'd like - with a wide range of sensible budgets.

The Brighton team has experience running local, national, small and large budget paid search campaigns across Google, Yahoo, and MSN/Bing. We tailor each campaign to your business goals, including increased traffic, sales leads, email address acquisition, sales and more. At Brighton we're committed to successfully managing your PPC campaign to ensure that you receive maximum return on investment.

PPC Management Services:

• Keyword and Competitor Research
• Ad Copywriting
• Bidding/Contextual Optimization
• Ad Copy Testing and Optimization
• Landing Page Testing and Optimization
• Analytics/Reporting/KPIS
• Geo-Targeted Campaigns
• Display/Contextual Ads
• Mobile Ads
• Video Ads
• Shopping Engine Feeds
• Trademark Infringement Monitoring

PPC and SEO Synergy
Brighton believes in the power of integrating PPC and search engine optimization (SEO). Appearing across both natural and paid searches for the same keywords can lead to improved online performance, which includes increased clicks, actions, orders, visitors, page views, and average time on site. Appearing in both natural and paid searches improves legitimacy and pushes down competitor listings and ads, increasing the likelihood that users will find your brand.

If you're interested in learning more about online marketing and want to work with St. Louis Online Marketing specialists, then contact Brighton today.

associated blog posts:

Should technology adapt to users or vice-versa?

By Regina Serrambana on May 01, 2012 in Company News, Interactive Marketing

Recently I was researching a car stereo technical problem. It’s worth noting that for me, listening to music ranks up there with breathing air, eating food, etc. This is why I originally installed a data gateway that allowed me to use my iPod in a factory car radio that was not iPod friendly. And this is why I was sifting through technical advice on how to fix the gateway when it suddenly st...

Who clicks on those PPC ads anyway? You do!

By Lizzy Martin on April 03, 2012 in Company News, Interactive Marketing

As a young professional with the vague title of Online Marketing Coordinator, I’m often asked what I actually do every day at work. We all know nowadays that there are vast online marketing duties within the marketing industry. Having this career requires immense explanation, not only to clarify the type of work we do but also to ensure people recognize the importance of it.