our capabilities: Marketing Consulting

Brighton collaborates with clients to define market opportunities and challenges, from how your competitors are targeting consumers to where you have the most potential for growth. Then we align the needs of your business with the needs of your customers. At Brighton, we immerse ourselves in our clients’ businesses. We believe that a complete understanding of your brand and your customer is the foundation upon which successful marketing solutions are built.

associated blog posts:

It’s just a matter of perspective

By Scott McClure on July 07, 2010 in Marketing Consulting, Public Relations

I remember a sweltering summer day in Mississippi, when the merciless tag team of heat and humidity made playing in an agricultural client’s golf tournament a torturous effort.

After the last hole, soaked to the skin and five pounds lighter, I asked why in the world he had scheduled a tournament in the middle of the hottest part of the summer.

“Man, t...

I think we need to be doing this ‘Social Media’ thing. Um, where do we start?

By Tom Shipley on May 25, 2010 in Interactive Marketing, Marketing Consulting

Over the past few years, my brethren in the advertising and marketing world have embraced the term “Social Media.” When you break it down, it’s not a bad name; “Social” is about people talking to each other and “Media” is a 70-year-old term that has evolved to describe different forms of advertising. So, Social Media is an endeavor that seeks to encourage people to talk to each other about b...