our capabilities: Advertising
Advertising continues to be the quickest and most efficient way to reach a large audience, generating awareness and establishing brand equity. Unlike the “spray and pray” approach of the old advertising agency model, Brighton believes that effective advertising requires clarity of the communications objective, a defined advertising message and clear expectation of the desired response. Brighton's team of experienced marketers, strategists, creatives and media planners will help you create your advertising plan and then deliver advertising that works.associated blog posts:
Don’t Cut Your Relationships Short
By Megan Kimball on January 31, 2012 in Advertising, Company NewsWhen you spot a trendy hair style, the first question you always want to ask is, “Who cuts your hair?” For years, I firmly held the quirky belief that no one hair stylist could give me the fresh, new look I wanted each time I went in for a trim. I soon developed what I call the “Kimball Hair Theory.”
Kimball Hair Theory;
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The Best Quotes About Advertising That Aren’t Really About Advertising
By Rob Petrovich on December 13, 2011 in Advertising, Company News“Imagination is more important than knowledge.”
–Albert Einstein
“If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.
–Antoine de Saint Exupery
“You don’t write because you want to s...
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